Outsource your Sales & Merchandising
for Growth & Cost Savings

Innovative Sales & Merchandising (ISM) has the expertise and established retail relationships to build your brand in the New Zealand FMCG market.

Innovative Sales & Merchandising Ltd provides a solution to help you with market expansion, scale-up, brand activation, and sales growth. We can even potentially help you all the way from factory, to warehousing and logistics, through to shopper activation given our vertically integrated separate business units. We are your business partner who is big enough to offer national retail coverage across supermarkets, wholesale, specialty grocery, foodservice, and general retail while still being small enough to offer a personal touch, so the “little guys” get a share of voice too. We are all very passionate about working with medium-sized businesses to truly help make a difference with the intent of helping make you a BIG business!  

ISM is a full-service FMCG sales and merchandising agency. We provide a comprehensive suite of retail management service solutions and can tailor what we do to suit your specific needs to ensure you are not paying for a service you don’t require. Here are some of the services we offer:

• Instore selling representation in Foodstuffs and other independent retailers
• Instore ranging compliance and shelf activation in Woolworths, The Warehouse, and other centrally managed retailers 
• Instore merchandising
• Impact work and time-critical activation such as relays, product recalls, and compliance checks
• Instore product demo support
• Retail head office pitch and presentation and ongoing key account management
• Business consultancy - retail sales strategy development, business plans, brand building & marketing assistance, and FMCG category review pitches
• New product development for food products via inhouse food technologist, and inhouse contract pack manufacturing capabilities 
• Third-party logistics (3PL) - warehousing, deliveries, stock management, forecasting & demand planning.

Innovative Sales & Merchandising Ltd was established in 2010 to fill a growing need in the New Zealand FMCG market for a retail services agency to partner with small to medium businesses that wanted to outsource their sales and merchandising activities. We are not “just another FMCG brokerage” because we are selective about the businesses that we work with to ensure we are an extension of your business, add value to what you are doing, and have a vested interest in ensuring your products are successful in the market. 

• You will have full access to our sales team
• You can communicate directly with our field sales team
• You can get real-time visibility of field activities
• You will have full visibility into our call cycle and servicing levels
• You will have access to sales reporting via our field activation software 

Innovative Sales & Merchandising Ltd are a dedicated team of more than 60 experienced and passionate FMCG sales professionals with a wealth of knowledge about how to help business owners achieve their business goals. Our salespeople are supermarket and category experts currently servicing products across the following retail departments – Dry Grocery, Chilled & Frozen, Health & Beauty, Pet & Baby, General Merchandise, In-store Bakery, Butchery, Service Deli, Pharmacy, and Liquor. We really are “Jack of all trades”, generalists with broad skills and knowledge, and masters of integration to bring it all together with activation excellence.  

Innovative Sales & Merchandising Ltd offers comprehensive coverage throughout New Zealand so you can be represented nationally to maximise your brand reach. ISM Area Managers are in the main centres and frequently visit key customers across the region to undertake field sales execution with a focus on “putting your products in danger of being put into shopping trolleys”. 

Innovative Sales & Merchandising Ltd Company Director Grant Pemberton has been in the FMCG industry since he was a schoolboy (packing groceries at Foodtown Manukau, then going on to complete Progressive Enterprises in-house Trainee Management Program). Grant eventually jumped over to the supplier side and worked his way up the chain in corporate roles achieving retailer recognition in the form of multiple awards for industry excellence in key account management.  Having worked his way up in the FMCG industry from the ground level he has a comprehensive understanding of the pitfalls, shortcuts, and best practices required to get the job done expertly and cost-effectively. Over time Grant has forged strong trade relationships and is very well respected within the FMCG industry so that ISM can leverage for building and maintaining long-term commercial partnerships.